Binggrae T'aom: A Symphony of Taste and Sustainability

Revolutionizing Juice Consumption with Eco-Friendly Packaging

The Binggrae Design Team has redefined the fruit juice experience with their premium brand, T'aom. Emphasizing the brand's core value of authenticity, the design features fresh fruit visuals and clever use of quotation marks in the logo as a distinctive color point. This approach not only highlights the natural ingredients but also establishes a cohesive brand identity across various product lines.

What sets T’aom apart is its commitment to preserving the genuine taste of fruit, captured in its slogan 'freshly picked from nature.' The brand's portfolio, which began with refrigerated juice, now includes health-conscious ABC juice, organic juices suitable for room temperature storage, and fruit-flavored ice cream, catering to a broad spectrum of health-aware consumers.

In response to the global call for sustainability, T’aom has adopted eco-friendly packaging solutions. The use of a strip cap reduces waste compared to traditional aluminum leads, and the innovative 'eco-label' effortlessly separates upon contact with water, simplifying the recycling process for consumers. This dedication to environmental preservation is a testament to Binggrae's holistic approach to brand development.

The technical specifications of T’aom's products vary, with bottle sizes ranging from the compact 235ml to the family-sized 730ml, alongside the convenient 120ml carton juice and the indulgent ice cream bar. Each product is meticulously designed to ensure the best consumer experience while maintaining the brand's eco-conscious ethos.

Behind the scenes, the creative minds of Hye Jin Park, Jung Sin Park, Soo Min Suk, and Gi Jun Choi have played pivotal roles in bringing the T’aom vision to life. Their collective expertise in art direction and graphic design has been instrumental in shaping the brand's aesthetic and functional appeal.

From its inception in October 2020 to its completion in June 2022, the T’aom project has been a journey of innovation and environmental stewardship. The brand's efforts have not gone unnoticed, as evidenced by the prestigious Bronze A' Packaging Design Award in 2024, recognizing T’aom's blend of artistic and technological excellence. This accolade underscores Binggrae's influence on improving quality of life and contributing to a more sustainable world.